Empowering Clients & Visitors to Use the Tools at their Fingertips
So you have top-of-the-line audio visual (AV) systems set up in conference rooms, the lobby and throughout your facility’s hallways. But, are they being used as intended? Oftentimes, one of the most challenging parts of AV design is ensuring that the end-user will actually take advantage of the technology at their disposal. Here are a few tips for engaging with clients through technology and building trust with AV design.
Make It Clear
One of the simplest, yet most overlooked, aspects of incorporating the right technology into a space is creating corresponding signage. It’s great to have a check-in kiosk in the lobby of your medical center, but is it obvious that is what it is? If the kiosk is unmarked or set in an inconspicuous spot, it is highly likely that visitors will not even register its existence, let alone give it a try.
To increase AV adoption, first, ensure the tech is in a visible location. Then, use signage to tell patients what it is and what they need to do with it. Do not assume that the people who walk through your doors have used such a piece of equipment before. Instead, walk them through it step by step. Use large signage to grab their attention and then share operating and procedural instructions. This alone will help improve usage by leaps and bounds.
Make It Easy
Additionally, make sure that the technology you are implementing is intuitive. With many types of AV technology, there are a plethora of options available. Always opt for quality and a straightforward user interface. If you are not sure about which makes and models fit these criteria, it is a good idea to loop in a qualified partner like PIVIUM to help you.
Ease of use is incredibly important in technology adoption and in changing behaviors more generally. In fact, Dr. B.J. Fogg, who founded the Behavior Design Lab at Stanford University, created the Fogg Behavior Model which posits that “three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt.”
To apply this to increasing tech adoption onsite at your facility, clients and their visitors may not be especially motivated to try something new. But, if they have the ability to be successful with it because it is easy to use and they are prompted to do so via signage or other instructions, you have two of the three ingredients required to initiate the behavior you want.
Give It Time
Finally, people tend to be creatures of habit. You can do everything right in how you set up a facility and your technology, but building client trust with AV design can still take time. In order to be effective in engaging with clients through technology, you have to play the long game.
For example, a patient at your dialysis center may not feel comfortable using your Nurse Call System the first time they see it, or even the second or third, but maybe by the fourth they will be willing to try it. There is usually a learning curve with technology so practice patience and stay the course. If you do, odds are good your clients and their visitors will too.
AV design is a key aspect of creating a space in which patients are put first and outcomes are prioritized. Try these tips in order to help patients embrace the technology you have onsite, and give us a call if you would like further help from an experienced partner.
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